My Story

Elite Dance Supplies Ltd was born in 2001, where I began working from my dining room and delivering to local Dance Schools. I quickly outgrew my space working from home and made the decision to expand to a unit. After speaking to my many dance teachers I began to realise not only how expensive dancewear had become, but also that teachers wanted a more flexible way of purchasing dancewear. This encouraged me to bring together my own range working with UK manufactures to produce great quality products in my own Elite Brand which I am extremely proud of. I then began to design and produce bespoke pieces for shows, festivals and performance. All of the Lycra, Cotton and Knitwear are designed and crafted in our UK factories. I stock dancewear from many big brands alongside my Elite brand, offering you a wide range of products to choose from.

Over the years I have proudly supported numerous schools by providing a warm and friendly service, excellent quality products and created new and innovative designs for shows, festivals and performances. I am continuing to push the brand forward by heading into the printwear industry, where I produce a fantastic variety of clothing and work with manufacturers to design my own Elite range of T-shirts and products along with big name brands. This year as well as launching my in-house printwear I am heading into the wonderful world of custom made uniform, all produced in the UK.

  • Friendly family-run company, based in Staffordshire, in the heart of the Midlands
  • Boasting two decades of selling high-quality dancewear to dance teachers and schools across the UK
  • Wherever possible I work closely with British manufacturers to supply wholesale products
  • Providing a bespoke personalisation printing service
  • I embrace vegan fashion and currently offer vegan tap shoes
  • Constantly pushing the brand further with new innovative ideas
  • Now producing custom dancewear -make your brand unique
  • Excellent customer service – don’t take our word for it see what my clients say on the testimonials section

Unit 18 Anderstaff Industrial Estate
Hawkins Lane
DE14 1QH

contact us:

Call us: 01283 536666

Please join our private facebook group Elite Dance Supplies Trade Hub, where Teachers can stay in touch with one another, see new products coming in, or just for a catch-up.

Or come join our costume selling site, free up some space and help the environment- Dance Costume and Uniform Detash